Ad-Express and Daily Iowegian, Centerville, IA

February 7, 2013

30th National Beef Cook-Off seeks healthy recipes from Iowa home cooks


Daily Iowegian

AMES — The Iowa Beef Industry Council is calling on home cooks to start grilling, broiling, roasting, stir-frying and stewing on their healthy beef menu ideas for the 2013 National Beef Cook-Off recipe competition.

From Jan. 15 to April 15, Iowa home cooks can submit their best beef recipes online at www.beefcookoff.org for a chance to win $25,000 and a trip to the Metropolitan Cooking & Entertaining Show in Washington, D.C.

This year’s contest theme is “Making the Most of MyPlate,” which will encourage delicious, healthy recipes from a variety of food groups. Entrants are asked to develop original and tasty beef-focused recipes that include broadly appealing ingredients from the fruit and vegetable, grain products and dairy products groups. (The MyPlate initiative is led by the USDA Center for Nutrition Policy and Promotion and is designed to help consumers make better food choices.)

“The recipe contest is all about creating fresh, simple to prepare recipes with a healthy focus,” said Nancy Degner, Executive Director, Iowa Beef Industry Council. “We are encouraging Iowa home cooks to choose ingredients from a variety of food groups, including lean beef, to create their mouthwatering recipes.”

New Categories Focused on Health, Trends

The 2013 National Beef Cook-Off features four unique contest categories that demonstrate beef’s versatility and encourage creativity with a variety of ingredients, cuts and preparation methods.

This year’s contest also includes two new sponsorships. The sponsorship with the California Avocado Commission features a pairing of lean beef and fresh, California avocados in easy California cuisine recipes. The sponsorship with the United States Potato Board pairs lean beef and fresh potatoes in easy and healthy international cuisine recipes.



The four recipe categories include:

•Belt-Tightening Beef Recipes: Healthy and affordable beef recipes that are great values to prepare.

•Semi-Homemade Beef Recipes: Recipes that combine beef and fresh ingredients with prepackaged food products.

•Real Worldly, Real Simple Beef and Potato Recipes: Easy and healthy lean beef and fresh potato recipes that feature international flavors.

•Craveable Fresh Beef and California Avocado Recipes: Easy, fresh beef and avocado recipes that highlight California cuisine and cooking trends.

To enter the contest, participants must visit www.beefcookoff.org and use the online entry form. Contest participants may submit multiple recipes in all of the various contest categories as long as they meet the contest rules and criteria, which are provided on the website.



Regional, Grand Prizes to Be Awarded for Top Recipes

All original recipes entered will be reviewed and judged based on taste, appearance, convenient preparation and cooking, and healthfulness and nutritional balance.

A group of food marketing and culinary professionals will select 20 finalists in June. Consumers will have the opportunity to select the 21st finalist recipe via online voting. From the 21 finalists, seven $1,500 regional winners will be announced in July.

One different $25,000 grand prizewinner will be announced, from the remaining 14 finalists in November at the Metropolitan Cooking & Entertaining Show in Washington, D.C. The grand prize winner will be selected based on the highest overall scoring recipe.

To view the complete contest rules and explore winning recipes from past contests, visit www.beefcookoff.org. The contest is open to legal U.S. residents who are 18 years of age or older and reside in one of the 50 United States or the District of Columbia.



About The Beef Checkoff Program

The Beef Checkoff Program (www.ByBeefCheckoff.com) was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.



About the Sponsors

The 2013 National Beef Cook-Off is sponsored by the Beef Checkoff Program, California Avocado Commission and United States Potato Board.



About the National Beef Cook-Off

The National Beef Cook-Off® is a Beef Checkoff Program that began in 1974 as an annual contest and changed to a biennial contest in 1993. The Cook-Off is managed and coordinated by the American National CattleWomen, Inc.

During its 39-year history, the Cook-Off has received accolades and the support of many notable culinary experts. The National Beef Cook-Off® is considered to be among the top three cooking contests in the nation.



About the American National CattleWomen, Inc.

The American National CattleWomen, Inc., is one of the longestā€standing cattle women organizations, established in 1952 as a national, nonprofit organization. It is a voice for women who share a passion for the U.S. beef industry, promoting and supporting the industry while encouraging women involved in beef and related agribusiness.