Centerville’s third annual Snowman Stroll will be held Saturday, Jan. 13 to coincide with the monthly Second Saturday shopping promotion.

According to Main Street Centerville Director Mary Wells, the stroll was created as a Second Saturday tie in event, and is held on the second Saturday of January each year, to encourage shoppers to get out to Centerville businesses.

“The Snowman Stroll was created to coincide with Second Saturday,” said Wells. “It was created to … be a Second Saturday event.”

Wells said that the event continues to grow each year, with 27 businesses signing up this year. Most are on the Centerville Square, but others around town, like Bradley Hall, are also participating.

“Every year it just seems to get bigger and bigger,” said Wells. “We’ve been pretty fortunate with nice weather the first two years. It is looking like the weather is supposed to be nice this Saturday.”

Shoppers can start their stroll by stopping by the Main Street Centerville offices on the north side of the Square between 10 a.m. and 2 p.m. on Saturday. Shoppers will be able to pick up a Ziploc bag with cocoa and a map of participating business along with any coupons or specials at the Main Street Office. As shoppers go from store to store they can use the bag to collect their other “Snowman Soup” aka hot cocoa ingredients.

“This will be the first that we actually are on ground level so we’ll be able to actually participate in the window decorating and [shoppers] will be able to come in if they haven’t seen the new office …. and get their pictures taken outside with the snowmen cutouts.”

Participating stores will display a snowman or have a snowman display in their business windows and will provide a snowman soup ingredient such as chocolate chips, marshmallows or other fun items for use in hot cocoa.

“I’m really looking forward to it,” said Wells.

Shoppers’ maps will also have a place at the bottom to vote for a favorite snowman window display. Votes can be turned in at the Main Street Centerville office until they close at 2 p.m. or at any participating business throughout the day. The ballots will be counted on Monday and the winning store will get to have the Community Choice Trophy for the year to display in their store.

The winning store’s name is engraved on the plaque and will join the first and second years’ winners, Widmar Family Winery and Look, Buy & Enjoy.

“It’s always really fun to see what people go for,” said Wells. “So we really want to encourage people to turn in their ballots.”

Krystal Fowler can be reached at kfowler@dailyiowegian.com or by calling the newsroom at 641-856-6336. Follow her on Twitter @KFowler_Daily.

Krystal Fowler can be reached at kfowler@dailyiowegian.com or by calling (641) 856-6336.​ Follow her on Twitter @KFowler_Daily.

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