Ad-Express and Daily Iowegian, Centerville, IA

October 22, 2013

Campaign helps residents switch

The Daily Iowegian

---- — DES MOINES – MidAmerican Energy Company and Alliant Energy announce the return of the Be Bright campaign as part of their energy efficiency programs.

The utilities are offering special pricing on light emitting diode and compact fluorescent lighting to help more Iowa households experience the benefits of energy efficient lighting. LEDs are the nation’s fastest growing lighting category. In addition, the 2012 Residential Lighting Market Profile reported that one out of every three U.S. residents now uses CFLs in their homes. Special pricing will be honored at more than 350 retailers.

LEDs use 75 to 80 percent less energy than incandescent bulbs, have excellent light quality, and do not contain mercury. The average lifespan for an incandescent bulb is 1,200 hours. The typical LED lasts up to 25,000 hours or more, all while maintaining high-quality white light.

The lower price point for CFLs is one aspect why they remain slightly more popular than LEDs. In addition, CFLs are available in a wide variety of shapes, sizes and light temperatures. Customers can choose from the traditional spiral bulbs, covered A-shapes, candle bulbs, three-way bulbs, and dimmables.

The ENERGY STAR® interactive guide to CFL lighting helps customers find the right bulb for the right socket. MidAmerican Energy and Alliant Energy’s Be Bright campaign also provides in-store informational materials to further educate customers about energy efficient lighting.

Shopping tips

1. Look for the ENERGY STAR label when buying light bulbs. These bulbs are certified to meet the U.S. Department of Energy’s and the U.S. Environmental Protection Agency’s standards for energy efficiency and performance.

2. Use the Lighting Facts label on the package to compare energy use and brightness.

3. Choose 2,700-3,000 kelvins for soft light, 3,500-4,100K for neutral light, or 5,000-6,500K for daylight. See ENERGY STAR’s Color and Mood chart.

4. Go by lumens instead of watts. Lumens refer to brightness, and watts means energy use. A 60-watt incandescent bulb averages 800 lumens.

For more information about participating retail locations and shopping tips, customers in Iowa can visit, and customers in Illinois can visit

Alliant Energy Corporation’s Iowa and Minnesota utility subsidiary, Interstate Power and Light Company, utilizes the trade name of Alliant Energy. The Iowa and Minnesota utility is based in Cedar Rapids, Iowa, and provides electric service to 525,000 customers and natural gas service to 233,000 customers in more than 700 communities. The employees of Alliant Energy focus on delivering the energy and exceptional service their customers and communities expect – safely, reliably, and affordably. Visit or call 1-800-ALLIANT (800-255-4268) for more information. Alliant Energy Corporation is traded on the New York Stock Exchange under the symbol LNT.