Ad-Express and Daily Iowegian, Centerville, IA

September 24, 2013

Morgan's open for business


The Daily Iowegian

---- — Square-goers may have noticed some commotion on the east side of the Historic Centerville Square in recent months. The commotion is over and out of it has come Centerville’s newest business, Morgan’s Ice Cream Parlor and Candy Confectionery, the brain child of Exline native, Morgan Cline.

Morgan’s opened for business on Monday. However, Morgan’s will be celebrating its grand opening with a ribbon cutting ceremony Friday, Sept. 27 at 11:30 a.m. and the public is welcome to attend. Morgan’s will be open seven days a week, with hours of operation to be announced soon.

Morgan’s is housed between Gilworth Furniture and One Main Financial and is a throwback to the 1940s style ice cream parlors that once adorned the Centerville square.

Reaching back to his roots, Cline had a vision of the old soda fountain at the Red Cross Drug Store on the Centerville Square that he worked at growing up. Others that have grown up in the area, and are feeling nostalgic, will not be disappointed. Everything from the booths, tables and chairs, the decor, the staff’s uniforms, to even the soda fountain and ice cream bar itself will be a blast from the past.

“It’s going to be a fun atmosphere to be around,” said Penny Sharp, manager of Morgan’s. “The décor is bright, yellow striped walls; and the staff will wear bright red and white striped barbershop-style vests. We have retro ice cream parlor tables and chairs that have been purchased from around the state, and a magnificent back bar that was purchased and brought in all the way from Alabama.”

If you come for the throwback atmosphere, one look at the menu will prove that you’ll keep coming back for the wide variety of ice cream, baked goods, candy and food. Morgan’s will feature many items to both sooth your sweet tooth and curb your hunger.

Ice cream parlor treats at Morgan’s will include 14 ice cream flavors, a soft-serve machine, malts, shakes, 11 specialty sundaes (whose names come straight from the Appanoose County history book), ice cream sandwiches, drumsticks and old fashioned ice cream sodas. The soda fountain will offer old-fashioned soda pop, and phosphates, with hot tea, iced tea and regular soda available as well. For the coffee enthusiasts, espressos and lattes are available and a self-serve coffee bar is being installed for customers to enjoy. Specialty baked goods such as cheesecakes, pies, bars, cupcakes and muffins as well as pizza and wings will also be available for purchase, along with bulk chocolate candy.

The ice cream parlor will also double as a community gathering space for parties and other occasions. Morgan’s features an upstairs loft area that overlooks the rest of the store, with its own bar, and enough seating for birthday parties and small gatherings.