Leona said all three of her children work at the store. From running the cash register, stocking the selves or carrying customer purchases to their car.
"And then Logan, he helps the customers out and they just love that," Leona said. "They just think it's awesome to see an eight year old boy carrying out their paint. They think that's really neat to see that."
The Fogle's are currently in the middle of some minor interior remodeling. And they plan to expand what is already an extensive line of products.
Since the Fogle's took over, they have added six employees to go with the eight already there.
At True Value, it's all about customer service.
One long-time customer said he's never been anywhere else other than True Value where he's been told "Hello" so many times by the employees.
"'I'm so impressed,'" Leona said, recreating what the man's wife told her who told Leona. '"I got told, "Hello, can I help you," five times. I'll go into stores and people never even answer me. And she said he normally doesn't say too much, so that was a big compliment.'"
"The customers seem to be happy and we love having them come in," Leona said.
Keeping those customers happy is a friendly and dedicated staff of employees.
"It's not just a job to them where they put in 8 to 5," Leona said. "They want to help the customers find their stuff. I've got a good group."
In attendance Friday was Rob Bock, a True Value Company retail consultant out of the Kansas City region. Bock said the reason True Value stores are still relevant and successful is because of customer service.
"It's that personalized touch that a customer gets when they come into the store," Bock said. "People don't expect that."