Ad-Express and Daily Iowegian, Centerville, IA

May 15, 2013

Hy-Vee and Bill Riley Talent Search partner up

The Daily Iowegian

---- — DES MOINES – The Bill Riley Talent Search announced a new partnership with Hy-Vee Inc. Hy-Vee has agreed to become the presenting sponsor of the Bill Riley Talent Search with a multi-year contract, making a significant investment to keep the Iowa tradition for young people thriving for years to come

“The Bill Riley Talent Search is a celebration of everything we love about Iowa – family, community pride and the talent and determination of our young people,” said Donna Tweeten, vice president, Marketing and Communications for Hy-Vee, Inc. “We are proud to support the program and help a new generation of Iowans pursue their goals and dreams.”

With nearly 100 Iowa communities holding local competitions of their own, the Bill Riley Talent Search has become an institution in Iowa and an annual must-see at the Iowa State Fair. The program provides opportunities for thousands of Iowa children and teens to develop and showcase their talents.

“We are thrilled to partner with Hy-Vee and look forward to having them as the presenting sponsor of the Talent Search,” says Bill Riley Jr. “By bringing together two Iowa staples we are able to further cement the legacy of both organizations in Iowa.”

The Bill Riley Talent Search has been a part of the Iowa landscape for more than 50 years and hosts competitions featuring more than 3,500 young people each year. Through local and regional competitions, the Talent Search identifies the best talent from around the state to compete at the Iowa State Fair.

To learn more about your local Bill Riley Talent Search competition, visit

The Bill Riley Talent Search has put Iowa’s young talent on stages across the state each summer since 1960. Nearly 100 local qualifying competitions are held across the state and winners advance to the State Fair competition, where there are seven days of preliminary competition for Sprouts (ages 2-12) and Seniors (ages 13-21), followed by the semi-finals and, ultimately, the selection of one Senior champion. The Sprouts do not compete beyond the semi-finals, but perform in the Champion Show where six champions are named. The little superstars who are ages 2-4 are the Stars of Tomorrow and compete in their own division but not always in the final show.

Hy-Vee Inc. is an employee-owned corporation operating 233 retail stores in eight Midwestern states. For 2012 the company recorded total sales of $7.7 billion, ranking it among the top 25 supermarket chains and the top 50 private companies in the United States.