DES MOINES —
Through its “Drink good. Do good.” fall fundraising campaign, Kum & Go convenience stores in Iowa and 10 other states raised $240,000 to help buy toys for underprivileged children this holiday season. Kum & Go committed to a minimum contribution of $100,000 to Toys for Tots, and reached that goal in just the first half of the campaign, which started Oct. 1 and ended Dec. 7. In addition, over 2,500 toys were collected at Kum & Go locations.
“With every hot beverage purchase made at Kum & Go, whether it was coffee, cappuccino or hot chocolate, we donated 5 cents to provide much-needed toys and books for underprivileged children,” said David Miller, Kum & Go senior vice president of marketing.
“In addition, we raised $10,000 by asking our customers to check-in to our stores through the popular social app, Foursquare,” Miller said. “And, our customers and team members donated toys and money to help us exceed our goal. We are extremely pleased with the response to our Toys for Tots campaign and so proud to help provide holiday joy for even more children this year.”
Kum & Go annually gives back 10 percent of its profits to the communities in which it operates. For the past three years, the convenience retailer has raised additional money to help the Marine Toys for Tots Foundation.
Nearly 22 percent of American children live below the poverty line, according to the U.S. Census Bureau.
“Every child dreams of running down the stairs Christmas morning to discover a present waiting for them under the tree,” said Bill Grein, vice president, marketing and development for the Marine Toys for Toys Foundation. “Kum & Go’s fundraising efforts exceeded their pledge ensuring that more than 24,000 gifts were provided for children in need at Christmas.”
Toys for Tots distributed 15.6 million toys, books and gifts in 2011 to 7.2 million underprivileged children.